Summary:

This position’s primary responsibilities include assisting the digital marketing team with management and optimization of paid social media campaigns and social content creation and influencer campaign support. As a digital expert, this individual will leverage their knowledge to build and scale our top of funnel marketing channels, leverage research and data to improve campaign effectiveness, and assist in delivering effective marketing strategies that truly move the needle.

Essential Functions:

• Write blogs, social media posts, and emails. 
• Manage posts, engage followers, track performance. 
• Research keywords, optimize content, analyze traffic. 
• Assist with campaigns and list management. 
• Study trends, competitors, and customer insights.

Knowledge, Skills, and Abilities:

• Assist with creative development for both paid and organic social media content including ideation, photo shoot assistance and short-form video creation.
• Assist with creative requests to develop paid social ad assets.
• Assist in the building of paid ads in existing campaigns and the creation of new campaigns in Facebook Ads Manager under the supervision of Paid Social Manager.  Including copy support, updating creative dashboards, and QA and campaign reporting.
• Run A/B creative tests that work to benefit both paid and organic social channels.
• Create reports in Adobe Analytics that analyze campaign results.
• Provide general support for core top of funnel campaigns including asset trafficking and creative dashboard updates.
• Monitor social channels and alert the team of new trends.
• Management of digital media plans and Facebook Ads campaigns under the supervision of the Paid Social Manager.
• Compile ad-hoc reporting
• Other duties as assigned

Minimum Requirements:

• Passion for social media, digital marketing, and emerging trends/technology
• Experience in Facebook, Instagram and/or other social platforms
• Understanding of marketing metrics including engagement rates, CTR, ROI, and cost of acquisition
• Effective time management skills with an ability to multitask and prioritize in a fast paced, dynamic environment
• Exceptional organizational and communication skills to work closely with and build relationships with internal Marketing and Creative teams
• Experience leveraging analytics to draw conclusions and influence existing and future media plans & creative executions
• Experience with Facebook Ads Manager, Analytics Platforms (IE Adobe or GA) or Social Content Platforms (IE Hootsuite or Sprout Social) preferred

Physical Demands:

Learned physical skill is required for keyboarding and use of peripheral equipment. Moderate lifting.

Work Environment:

The work environment includes typical computer-related noise with exposure to computer hardware and video screens. It is fast-paced with production issues dictating and changing work priorities. The incumbent is on call to provide support services during off hours. Scheduled night and weekend work is required.  You must be energetic and self-motivated to keep up.

• Ethics: Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and honorably; Upholds organizational values.
• Safety Security: Employees must follow all safety policies and procedures to ensure an accident-free workplace.
• Rack Room Shoes/ Off Broadway Shoes is an equal opportunity employer that values diversity at all levels (EOE).

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills requires of the position. All employees may have other duties assigned at any time.