Web Analytics Manager

7294

Full Time

Marketing Web Analytics Manager

Summary

The Marketing Web Analytics Manager will be responsible for the integration, adoption and insight generation of marketing digital analytics across the Rack Room Shoe website and other applications. In this role, they will work closely with key stakeholders across Marketing, Digital and key vendors to prioritize and execute against reporting needs and analytical enhancements required to deliver business results. In this role they will use tools such as Adobe Analytics, Google analytics, Content Square and other data sources to generate insights and recommendations designed to drive meaningful business growth. The ideal candidate has outstanding analytic skills, strong business acumen, excellent interpersonal abilities, and a passion for data.

Essential Functions

• Implement digital analytics across all major domains and applications using both tag management solutions and integrations into backend systems
• Define business requirements, test all data requirements to support accurate tagging implementation both for web analytics and marketing programs
• Use analytics tools to track, report, and analyze website performance, customer and visitor behavioral trends for customer success
• Design and create daily, weekly, monthly, yearly digital dashboards and KPI's to help monitor performance of customer success during a customer’s lifecycle
• Develop training and onboarding plan to ensure widespread adoption across the marketing team
• Drive the learning agenda for Customer Success to drive more engaging customer experiences and identify opportunities for segmentation and personalization
• Highlight observations and business context to deliver actionable recommendations to stakeholders, beyond basic reporting
• Define business requirements, test all data requirements to support accurate tagging implementation both for web analytics and marketing programs
• Ensure process adherence and data standards are maintained for ongoing and accurate tracking
• Regularly present high-level summaries to key stakeholders
• Analyze and document the impact of marketing campaigns, product changes, events and other key drivers of performance
• Staying apprised of industry trends, best practices and emerging technologies to drive ongoing improvements to available analytics

Competencies

• Experience in implementing and managing enterprise digital analytics solutions such as Adobe Analytics and Google Analytics
• Strong understanding of tag management solutions and debugging tools
• Experience with data visualization tools such as Tableau, Domo, Power BI, MicroStrategy, etc.
• Experience with analyzing A/B testing and creating recommendations for impactful site improvements
• Ability to access, manipulate, analyze, trend and interpret data
• General knowledge of HTML/JavaScript, SQL or other query languages
• Great organizational, written communication and presentation skills
• Experience in marketing attribution to determine what channels and messaging drove the greatest impact

• Servant leader who consistently demonstrates and inspires his or her team(s) to live Rack Room Shoe’s core values, take action and deliver results

Required or Preferred Education and Experience

• 5+ years of experience in implementing and using digital and web analytics tools

• Experience with Adobe analytics and Google Analytics is a must along with Tag Management Tools such as Google Tag Manager, Adobe Launch/DTM or Tealium

• Previous experience in a retail business or consumer facing products is a huge plus

Other Duties

• Provide guidance, instruction and oversight at the team level
• Span of control, influence, responsibility and accountability is at the team level

Store Number: HQ

Headquarters

Pay Range:

8310 Technology Drive

About Rack Room Shoes

Great shoes for men, women and children in comfort, dress, casual, and athletic categories make Rack Room Shoes the family footwear retailer of choice. The company offers a wide selection of nationally recognized brands known for their quality. Rack Room Shoes also offers an assortment of exclusive private brands commissioned from the best manufacturers in the business. Our private brands offer customers great styles and outstanding values, which translates into satisfied, loyal, repeat customers.

Charlotte, North Carolina US

Rack Room Shoes provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, marital status, disability, genetic information, age, military service, or any other characteristic that is protected by applicable law. This policy of equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, transfer, reassignment, demotion, discipline, discharge, performance evaluation, compensation and benefits.