SEO Copywriter

Location: Charlotte, North Carolina US

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This position is no longer open.

5520

Full Time

SEO COPYWRITER

Summary:

Rack Room Shoes is seeking a skilled Copywriter who also has knowledge of SEO. This position's primary focus will be dedicated to partnering with the eCommerce, digital, and marketing teams on writing product descriptions for the eCommerce site in a consistent brand voice.  This role will include researching what our customers are searching for and how they engage with our brand. Experience in identifying keywords for SEO value. Creates and optimizes website content and other forms of communication aimed at generating leads, increasing engagement, improving brand recognition and enhancing Rack Room Shoes SEO rankings.  Additional responsibilities to include developing copy for home pages, landing pages, brand pages, email and/or other marketing campaigns as time permits. The ideal candidate should have some degree of familiarity with fashion/footwear brands and products, and how to properly relay their features and benefits in copy form for both eCommerce and marketing purposes.

Essential Duties and Responsibilities:

  • Researches, writes and edits product descriptions for a broad range of products including but not limited to Women’s, Men’s, and Kids shoes, boots, sandals and accessories.
  • Produce error-free content that adheres to the company’s style guidelines: to ensure consistency of the company’s tone of voice, key messages and editorial style.
  • Proofreads and edits on-page content for optimization to ensure grammatical accuracy, consistent style, and adherence to SEO best practices.
  • Writing title tags and meta descriptions
  • Google Analytics review, contribution and reporting
  • Strong editorial and grammatical skillset.
  • Continually raise the bar on creativity, helping write fresh copy that connects with the desired audience and drives action
  • Perform technical reviews of site to identify issues.
  • Comfortably vary voice, style, and other characteristics as required by company, or target audience
  • Stay updated on appropriate style guidelines and brand voice for consistency in messaging
  • Simultaneously manage multiple projects with short deadlines.
  • Work closely with project stakeholders to ensure business needs are met.
  • Effectively Balances speed, efficiency and accuracy in fast-paced environment.

 

 

Knowledge, Skills and Abilities:

The preferred candidate must have following qualification to perform this job successfully.

  • Bachelor's Degree in Marketing, English, Journalism, or another relevant field
  • 1-3 years relevant writing and SEO experience preferred
  • Knowledge in fashion accessories with the ability to balance artistic, fashion, technical, marketing, merchandising and business need appropriately.
  • Excellent command of the English language
  • Writing, editing, and proofreading experience
  • Good communication and interpersonal skills
  • Strong attention to detail
  • Excellent analytical, organizational, project management, and time management skills
  • Knowledge of Google Analytics
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, and more)

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential function of this job. The primary location of this position is a typical office environment. However, the responsibilities may require being energetic, motivated, meetings, conferences and traveling as needed.

  • Ethics - Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
  • Safety Security: Employees must follow all safety policies and procedures to ensure an accident-free workplace.

Store Number: HQ

Headquarters

Pay Range:

8310 Technology Drive

About Rack Room Shoes

Great shoes for men, women and children in comfort, dress, casual, and athletic categories make Rack Room Shoes the family footwear retailer of choice. The company offers a wide selection of nationally recognized brands known for their quality. Rack Room Shoes also offers an assortment of exclusive private brands commissioned from the best manufacturers in the business. Our private brands offer customers great styles and outstanding values, which translates into satisfied, loyal, repeat customers.

Charlotte, North Carolina US

Rack Room Shoes provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, marital status, disability, genetic information, age, military service, or any other characteristic that is protected by applicable law. This policy of equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, transfer, reassignment, demotion, discipline, discharge, performance evaluation, compensation and benefits.

© 2020 Rack Room Shoes. All rights reserved.