Senior Integrated Campaign Manager

4148

Full Time

JOB DESCRIPTION

The Senior Integrated Campaign Manager is a new role to the Marketing Department and responsible for leading the overall reporting, strategy, development, execution, and optimization of global marketing campaigns, utilizing analytics to define best practices for all global campaigns.

 

In this role, you will be responsible for analyzing and reporting on all campaigns, creating the global campaign strategy and plan, orchestrating across all teams and channels, leading the development of all campaign components, and supporting programs that will increase brand awareness and customer retention.

 

As a campaign expert, this individual will leverage their proven experience to build and scale integrated marketing campaigns, report on performance across all campaign channels, and leverage research and data to improve campaign effectiveness and deliver effective marketing plans that truly move the needle.

 

Responsibilities:

• Own execution of brand campaigns, start to finish, including resourcing and measurement in close partnership with cross functional teams.
• Partner across marketing and merchandising to plan, build, and execute integrated, holistic, and high-impact marketing strategies and campaigns to support our customers through all stages of the Customer Journey.
• Evaluate and report on campaign performance against target KPIs and benchmarks to tell a comprehensive story about the performance of a campaign and provide actionable recommendations to optimize the campaign as needed.
• Develop an annual campaign plan that address key business priorities and build the messaging and related assets that you’ll need to deliver on that promise.
• Leverage available data sources and audience segmentation to influence campaign strategy and craft campaign messaging to hit targets.
• Coach peers and develop templates to promote best practices in strategic integrated campaign planning and execution.

 

Exemplify Teamwork:

• Extremely detail oriented with exceptional project management and cross functional collaboration skills.
• Engaged, motivated, analytical, and organized independent professional.
• Confidence and willingness to take risks and make smart decisions based on data

 

Skills and Attributes:

• Good interpersonal skills and ability to work as a team are essential.
• Ability to prepare and make presentation to all levels of management.
• Applicant should be a strong project manager with excellent communication skills and time management skills.
• Proficiency with Salesforce, ContentSquare, MictroStrategies, Adobe Analytics, and BaseCamp (or other project management tools).

 

 

Work Experience:

• Proven success managing all aspects of a multi-channel campaign including research, strategy development, concepting, execution, measurement, and optimization.
• Ability to synthesize business objectives to create a well-aligned campaign strategy and execute plans with clearly defined goals and metrics.
• Experience managing multiple campaigns at the same time and working with many different internal and external teams to ensure campaigns are launched seamlessly and optimized to achieve greatest impact.

Education:

• Bachelor’s Degree in Marketing, Business or relevant field, or equivalent work experience required.

Store Number: HQ

Headquarters

Pay Range:

8310 Technology Drive

About Rack Room Shoes

Great shoes for men, women and children in comfort, dress, casual, and athletic categories make Rack Room Shoes the family footwear retailer of choice. The company offers a wide selection of nationally recognized brands known for their quality. Rack Room Shoes also offers an assortment of exclusive private brands commissioned from the best manufacturers in the business. Our private brands offer customers great styles and outstanding values, which translates into satisfied, loyal, repeat customers.

Charlotte, North Carolina US

Rack Room Shoes provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, marital status, disability, genetic information, age, military service, or any other characteristic that is protected by applicable law. This policy of equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, transfer, reassignment, demotion, discipline, discharge, performance evaluation, compensation and benefits.