Ecomm Marketplace Marketing Specialist

4034

Full Time

eCommerce Marketplace Marketing Specialist

 

Role

 

As the eCommerce Marketplace Marketing Specialist, you will be responsible for analyzing the results of advertising campaigns run on Amazon and making product page suggestions based on campaigns and product research. The key objectives of this position will be to increase conversion of current products through strategic implementation of keywords, bullets, title optimization, and more. You will also be responsible for creating suggested product listing keywords and titles for newly launching products which will be measured by the organic sales of those products. You will be able to work with external agencies as needed to scale analytic capabilities. You will also work with marketing to create material based on conversion rate research.

 

Responsibilities

• Promotion implementation and tracking
• Advertising impact reporting
• ASIN profitability analysis, achieving goal ROI in key product categories
• Product listing changes based on advertising research and analysis

• New advertising platform launch and ability to expand from Amazon marketing and utilize results for other marketplaces such as eBay, Walmart, Kohls, etc
• Ensures optimized content and key data for catalog are updated and provided to marketplace as required, includes listing management
• Serve as lead in all marketing analytics inquiries and projects.

 

Requirements

• 2+ years working within Seller/Vendor Central. Amazon listing and upload management, and case management.
• 1+ year marketing and fluency in strategy, tactics, metrics, and best practices for marketing processes and technology.
• 1+ year working with marketing automation, CRO, CMS, and AMB
• 2+ years’ experience in SEO and/or paid media search
• Recommended but not required – ideal candidate will have worked directly managing amazon advertising campaigns and/or has experience working with a paid managed service such as ChannelAdvisor, Commercehub, or similar.
• First-hand understanding of the marketplace’s platforms including an in-depth understanding of the reporting and analytics data.

Store Number: HQ

Headquarters

Pay Range:

8310 Technology Drive

About Rack Room Shoes

Great shoes for men, women and children in comfort, dress, casual, and athletic categories make Rack Room Shoes the family footwear retailer of choice. The company offers a wide selection of nationally recognized brands known for their quality. Rack Room Shoes also offers an assortment of exclusive private brands commissioned from the best manufacturers in the business. Our private brands offer customers great styles and outstanding values, which translates into satisfied, loyal, repeat customers.

Charlotte, North Carolina US

Rack Room Shoes provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, marital status, disability, genetic information, age, military service, or any other characteristic that is protected by applicable law. This policy of equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, transfer, reassignment, demotion, discipline, discharge, performance evaluation, compensation and benefits.