Digital Marketing Associate

26244

Full Time

Summary:
Rack Room Shoes is seeking a Digital Marketing Associate to join our growing in-house digital marketing team. This role is instrumental in supporting the overall digital marketing strategy through data analysis, reporting, and vendor management. The ideal candidate is analytical, detail-oriented, and possesses strong organizational skills. 

Essential Functions:

• Assist the Senior Manager of Marketing Analytics in pulling and organizing data from various sources.  
• Learn to utilize data analysis tools to generate regular and ad-hoc reports and insights as needed. 
• Use analytics tools to track, report, and analyze website performance, customer and visitor behavioral trends for customer success. 
• Highlight observations and business context to deliver actionable recommendations to stakeholders, beyond basic reporting. 
• Stay apprised of industry trends, best practices and emerging technologies to drive ongoing improvements to available analytics. 
• Manage relationships with various external vendors and partners involved in digital marketing campaigns.  
• Coordinate project timelines, deliverables, and budgets with internal and external partners.  
• Provide general administrative support to the digital marketing team. 

Competencies:

• Interest in marketing and data analysis 
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) 
• Ability to access, manipulate, analyze, trend and interpret data 
• Attention to detail and accuracy 
• Great organizational, written communication and presentation skills 
• Strong organizational and time management skills 
• Ability to work independently and as part of a team 

Required or Preferred Education and Experience:

• Bachelor's degree 
• 1+ years of marketing or related professional experience 
• Experience with Adobe analytics or Google Analytics preferred 
• Previous experience in a retail business or ecommerce preferred 

Store Number: HQ

Headquarters

Pay Range:

8310 Technology Drive

About Rack Room Shoes

Great shoes for men, women and children in comfort, dress, casual, and athletic categories make Rack Room Shoes the family footwear retailer of choice. The company offers a wide selection of nationally recognized brands known for their quality. Rack Room Shoes also offers an assortment of exclusive private brands commissioned from the best manufacturers in the business. Our private brands offer customers great styles and outstanding values, which translates into satisfied, loyal, repeat customers.

Charlotte, North Carolina US

Rack Room Shoes provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, marital status, disability, genetic information, age, military service, or any other characteristic that is protected by applicable law. This policy of equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, transfer, reassignment, demotion, discipline, discharge, performance evaluation, compensation and benefits.